Since the late 19th century, designer lingerie has been designed to reflect fashion trends, social beliefs and ultimately to flatter and enhance the female figure. It has the ability to reduce the appearance of waist sizes, smooth tummies and thighs, lift and/or add cleavage for slimmer women, and provide support for the more voluptuous ladies. These garments have all had the same aim of sculpting and shaping a woman’s figure to make her look and feel more attractive with or without her ‘outerwear’.

 Fit to flatter

Today, designer lingerie continues to offer much more than just fashionable underwear. It forms the foundation upon which you build your entire wardrobe. Sliding into exquisitely soft silk briefs in the morning or unveiling a cheeky lace g-string for your partner in the evening can also make you look and feel beautiful, glamorous, sensual and confident. When chosen correctly, your quality lingerie will not just enhance your mood, but also flatter your figure by ensuring your clothes fall well over your body.

 Designer lingerie anytime, anywhere!

There are lingerie types and styles to suit every occasion. Most designer lingerie labels offer a range of bras, panties, corsets, bustiers, bodysuits, camisoles, chemises and nighties for you to choose from that will best flatter your figure at any given moment. You may like to wear full coverage bras under your work blouses to achieve a smooth, discrete look, but a little extra spice and glamour can be added to an evening on the town or a flirty affair simply by wearing a half cup, plunge or push up bra - perfect for bringing out the more sensual you! 

Moving below the belt, g-strings are great additions to your lingerie drawer. They are ideal for wearing under jeans or trousers as they remove unsightly panty lines and have the added benefit of helping to turn up the heat in the bedroom. 

Camisoles, too, are very versatile. Why not try wearing them under sheer blouses or teaming them up with flirty, lacy boxers on a hot summer evening! No matter what look you want to achieve, there is a style of designer lingerie available to make it happen.

 Practically You

Designer lingerie is practical too. Everyday underwear is frequently made from basic cotton or nylon-elastane fabrics and is therefore relatively inexpensive. In many cases, the elastic waist or hems also start to deteriorate after a few washes and the fabric fades or starts to lose its shape. Designer lingerie, on the other hand, offers the wearer comfort, luxury and long-term wear through the use of beautiful designs, quality workmanship and superior, often imported, fabrics. Like a good suit or dress, designer lingerie will have you looking and feeling better for longer.

 Your quick buy designer lingerie guide

Making a good lingerie selection is a good investment. To ensure you make the right choice for you, start with this basic guide to buying quality lingerie.

  1. Know the look you want (corporate, flirty, sexy, etc).
  2. Determine what kind of lingerie will help you achieve this look. If you are looking for lingerie to wear under a special garment, it is a good idea to try it on naked before you start to shop for underwear. Take note of the fall of the fabric – is it sheer in areas? Does the design ‘hug’ your curves? What kind of neckline does it have and how low does it drop down towards your breastbone? Do you want to lift, slim or support any particular parts of your figure to help your outfit look even better? Use these notes to select the right type of lingerie for your particular outfit.
  3. Check the garment quality thoroughly if possible (fabrics, stitching, elasticized lace, etc). If you are buying online, then make sure you purchase through a reputable company that stocks top quality designer brands available in Australia such as Pleasure State and Bassoni.

 Enhance the inner you with Bassoni and Pleasure State lingerie

From seamless thongs and push up bras to couture corsets, Pleasure State has a range of fantastic cuts, innovative designs, beautiful soft fabrics and - for those who are looking for something really special – some items even have a little bit of crystal bling! Pleasure State offers 4 different ranges namely: Pleasure State White Label, Pleasure State Couture, Please State My Fit and Pleasure State VIP

Bassoni has a wide range of bras, panties, corsets, chemises, sleepwear and shape controlling under garments that feature combinations of ribbons, buttons, satin and lace combinations. Thoroughly tested for comfort, fit, support and quality, Bassoni and Pleasure State are just two of the many designer brands available in Australia.